Last week, Forbes.com released their annual list of the biggest brands and names in sports. While there’s no real surprises on this list, the value of some of these brands is staggering. Here are the top 5 Sports Brands (not including media):
1. Nike – Value: $10.7 billion – Nike is the sports apparel giant. The brands overall value is greater than that of the entire ESPN network.
2. Adidas – Value: $7.3 billion – All Day I Dream About Soccer 
Adidas is the second largest sporting equipment brand in the world…and a European favorite.
3. Gatorade - Value: $6.4 billion – While not technically an “apparel” brand, Gatorade has a market share of 75% of the North American sports drink industry. We just couldn’t leave it off the list.
4. Reebok – Value: $2 billion – While Reebok is the official uniform provider for the NFL and NHL, even if you took the combined overall value or Reebok & Adidas (the parent company of Reebok) you’d still fall short of the value of Nike.
5. Under Armour – Value: $530 million – Valued at over $2 Billion in 2007 version of this list, Under Armour still has the anti-moisture shirts market completely cornered. Apparently, UA is such a favorite of U.S. Marines, that the Department of Defense was forced to change it’s policies on wardrobe regulations.
